What will you do when you are looking for something, say a roof repair service? You will most likely turn to the internet and search for a roofing business and browse through the options the search engine yields. Then you will probably shortlist one of the businesses that came up through your online search. Right?
That’s how most people find businesses these days.
Can you imagine what will happen if your website fails to appear for a search relevant to your business? You will miss the opportunity to interact with a stream of customers searching for what your business offers on the internet. Consequently, your business may fail to generate internet-driven revenue, which, in this day and age, is often large enough to sustain entire startups.
So, a business must get found by its target audience in order to achieve online success and survive in the competitive market.
A website can get found in the internet world and hence acquire new customers by ranking among the first few search engine results pages or “SERPs” for relevant searches.
Appearing among the top results is critical because very few people go looking beyond the first few search results since internet surfers assume, “if it’s not on the first page, it’s not on the internet.” So, websites ranking beyond the first few SERPs barely get any traffic.
Search engine optimization or “SEO” adjusts your website to rank among the top SERPs and help you get found in the internet world. Optimizing your website to rank for specific relevant search terms, called keywords, SEO online marketing techniques enable your website to interact with your target audience who turn to the internet to look for you.
A smart SEO online marketing strategy is the lifeblood for every successful business. It is the determining factor of whether the business will get found or get lost online.
Landau Consulting, a NJ SEO consulting company, helps businesses get found by fixing them up with a strong SEO strategy and has created this infographic explaining the importance of SEO for the survival of modern businesses. Check it out!
