Author: Dolly

The million dollar question in CRM today is, “What is social CRM?” Essentially, social CRM is all about managing customer…

A Director of Marketing walks into a room (no, this isn’t the start of a very bad joke). He wants…

You are probably familiar with the well-known business principle, it’s cheaper to keep a customer than find a new one.…

When looking at sales force automation, what’s the first name that comes to mind? Salesforce.com? Well, they’ve certainly got a…